BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
BEGIN:VEVENT
URL:/calendar/?id=9431
DTSTART:20160202T170000Z
DTEND:20160202T190000Z
SUMMARY:How do businesses use social media to understand customer behaviour? 
LOCATION:Room 141, Richard Hoggart Building
END:VEVENT
END:VCALENDAR